Business Model Canvas: A Tool for Entrepreneurs and Innovators

In this project-centered course, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure.

Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and an optional 10-minute video presentation.

This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry and senior level professionals in a variety of industries including education, healthcare, business and not-for-profits, will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality.

This course is not eligible to be evaluated for Kennesaw State University course credit.

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  • All USG sponsored MOOCs, designed and delivered by KSU faculty, are available at no charge to KSU students, faculty and staff via their NetID.

  • Open Online Course: All participants have the option to audit this course at no charge. All elements of the course, except the graded assignments are available.

    Open Educational Resources: This course makes use of open educational resources, and we support the use of these resources and encourage their sharing.

    Course Certificate: Learners who are seeking formal recognition for successfully completing each of the levels of the Business Model Canvas: A Tool for Entrepeneurs and Innovators may do so by purchasing the Coursera Course Certificate for $49. This provides access to the graded assignments, as well as a digital course certificate that can be shared with your network. Financial Aid is available for learners who cannot afford the fee. Learn more and apply from within the course. 

    • Dan Stotz

      Dan Stotz, M.S., CIP

      Director, Online Executive Education

      Michael J. Coles College of Business

  • What are the course requirements and structure?

    To complete the project used throughout the course, you’ll need to access the Business Model Canvas from either the Kauffman Foundation or, or via the Creative Commons license offered by Strategyzer AG found here.

    Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.